Business Case Fundamentals: Video Training + Real Excel Templates
Business Case Fundamentals: Learn to Explain and Justify Business Cases with Real Examples
This training is for professionals who need to understand how business cases actually work in large organizations — across product, project, and finance teams.
It’s built from 20 years of hands-on experience creating and evaluating real business cases at Vodafone, Deutsche Telekom, O2, and Ericsson.
You’ll walk through real examples — Excel summaries, Word documents, stakeholder slides — and learn how to explain your business case in clear commercial terms, even if you didn’t build the spreadsheet yourself.
This is not a theory course. It’s 65 minutes of practical, cross-functional insight that helps you talk with confidence in real-world settings.
⚠️ Already Purchased Business Case Builder?
You do NOT need to buy this course separately — Business Case Fundamentals is already included inside Business Case Builder.
Please do not purchase both. Refunds are only granted in limited cases — see refund policy for details.
What You’ll Learn
- How product and project business cases differ — and how they fit together
- How Finance, Sales, and Technology teams interpret business cases
- When metrics like NPV, IRR, payback, and EBITDA actually matter
- How to walk through Excel summaries with revenues, costs, and key financials
- How to build cases that sound credible in governance and budget meetings
- What causes business cases to fail in large organisations
Includes case study walk-through, stakeholder presentation slides, and downloadable templates
What You Get
- 65 minutes of structured, real-world training (video-based)
- Product Manager business case walkthrough (Excel + governance slides)
- Project Manager business case walkthrough (Word format)
- 2 downloadable Excel templates (blank + worked example)
- Lifetime access and future updates
Who This Is For
Ideal for:
- Product and Project Managers
- Business Analysts and Consultants
- Anyone presenting business cases to Finance, Strategy, or Governance teams
Not for:
- Beginners to business or finance
- Those looking for Excel training or academic theory
This course is for professionals who want to explain business cases clearly — without spending hours building every Excel formula from scratch.
A 65-minute expert-led course with 2 real Excel templates — structured across 8 focused chapters to help you build credible, finance-ready business cases